New Statement of Values Defines Diversey Enterprise

We believe that to be sustainable, an enterprise must have a clear understanding of what it values and why. In 2010, we assembled a diverse, cross-functional team to refine and refresh Diversey’s statement of values.

What, in other words, does our multi-cultural, global enterprise stand for? What are the principles that guide the decisions we make? What can our customers and host communities expect from us? And what can we expect from ourselves?

The result is “The Diversey Way,” a statement of the values we treasure and the principles we follow in operating our business, as well as the behaviors that give life to each. While some of these are already deeply embedded in the hearts and minds of Diversey employees, others are not yet fully realized, expressing our aspirations for the company we ultimately want to be.

In developing “The Diversey Way,” the team sought to articulate those elements that make Diversey unique, while taking into account the company’s rich history and time-tested traditions. The starting point for the team’s work was the company’s purpose, which expresses why we’re in business and what we’re in business to do. It says Diversey will:

• Protect Lives by producing superior products that make food, drink and facilities safer and more hygienic;
• Preserve the Earth for future generations by continually reducing the environmental impact of our products and our operations; and
• Transform Our Industry by creating more sustainable enterprises that contribute to the well being of our communities.

The team took four months to complete its work. An initial draft emerged from the first meeting, which was vetted by focus groups around the world.

“Assembling the right team was the critical first step. It had to mirror the organization as a whole and it had to involve people who care deeply about the company and its people,” said Mike Dries, senior director, Diversey global employee communication. “To a person, we were passionate about our company and dedicated to finding a consensus.”

“The Diversey Way” is an honest expression of who we are and what we stand for as an enterprise. It defines what others can expect of us and what we expect of ourselves. It belongs to each of us at Diversey and each of us has a role to play in giving it life. It’s a role to which each of is enthusiastically committed.