Blog

This past weekend I had the honour to attend the 45th European Hotel Managers Association General Meeting in Marbella, Spain. More than 250 delegates from over 15 countries gathered in the gorgeous Melia Don Pepe Hotel to discuss how to grasp the opportunities that Smart Data offers to the Luxury Hospitality industry.

One of the greatest public health challenges facing the developing world today is hygiene. More than 2.5 billion people worldwide lack proper sanitation. And at Diversey, we create solutions to protect and care for people every day. Our commitment to hygiene and sustainability is why we created Soap For Hope^™, an initiative that salvages soap slivers from hotels and transforms them into new soap bars. With programs in 40 countries, Soap for Hope^™ provides access to hygiene for communities in need.

Good branding increases the value of a company; it provides employees with a purpose; and it instills in customers a sense of trust.  Branding improves recognition: the logo should be simple enough to be memorable, but powerful enough to give the desired impression of your company.  A brand is a story that creates trust: emotional reactions to powerful stories are hardwired into our brains, and those reactions are very real influencers.

Winter is around the corner, and along with the changing leaves come the unfortunate increase in seasonal illness for many people. Influenza, Norovirus and complications including pneumonia all have a seasonal peak during the fall and winter months and can spread quickly through the workplace. According to the Centers for Disease Control and Prevention (CDC), the flu alone costs employers nearly 111 million workdays, or about $7 billion in sick days and lost productivity.