Good branding increases the value of a company; it provides employees with a purpose; and it instills in customers a sense of trust. Branding improves recognition: the logo should be simple enough to be memorable, but powerful enough to give the desired impression of your company. A brand is a story that creates trust: emotional reactions to powerful stories are hardwired into our brains, and those reactions are very real influencers.
I am excited to share with you all that today Diversey officially became an independent, stand-alone company. This is an exciting time for all of us here at Diversey. On behalf of our more than 9,000 employees worldwide, I want to say, thank you.
A year passes so quickly…again we will be celebrating International Women’s Day (IWD) on March 8. It is a wonderful event and a time to take stock. It reminds us that it is never enough to just recognise the problems that we face as a gender. The rallying call for this year’s International Women's Day - #BeBoldForChange – charges each one of us to be a leader to accelerate gender parity. Working together we can unleash the limitless potential women offer to the global economy.
For a company to be at the top of their game and to be a formidable competitor, it is crucial that it consistently reassesses the way in which every segment operates. Doing so can further maximize employee productivity and satisfaction.
ISSA/INTERCLEAN North America is always an exciting show for Diversey Care. And yesterday certainly didn’t disappoint. ISSA announced the creation of the Hygieia Network, a women’s forum dedicated to the advancement and retention of female professionals within the global cleaning community.