Rafael Echevarria is the Vice President, Global Corporate Communications for Diversey and is based in Barcelona, Spain.
Rafael has over 18 years of experience working in multinational companies like SONY, Checkpoint Systems, JohnsonDiversey and Sealed Air in marketing and corporate communications positions. Rafael joined JohnsonDiversey in 2005 as Marketing Director for Spain & Portugal and was promoted to Corporate Communications Lead for EMEA in 2009 and Global Corporate Communications Director in 2012.
In his current role, Rafael is responsible for all external and internal communications, branding, sustainability and digital marketing for Diversey Care and its CEO, with the belief that a company’s reputation is cemented with the credibility and leadership of visible executives as business and thought leaders. He manages all communications globally with perspective and the clear understanding of business imperatives.
Companies are made of people. Brands are made by people. Rafael is passionate about the creation of personal and corporate brands that talk to people. His key experience includes digital marketing, branding and advertising, external communications, media relations, employee engagement, social media, executive leadership, and team management. He has the ability to raise the bar with excellence in traditional PR management and the incorporation of new ideas and platforms to create innovative communications.
Rafael is a member of Diversey's Leadership Team. He holds a Bachelor’s degree in Business Administration (BBA) from University of Pais Vasco (Spain) and a Master’s in Business Administration (MBA) from IESE Business School (Spain).