Yves Derycke is the President, Global Strategic Accounts and Global TASKI®. He joined Diversey in May 2016 and is based in Kampenhout, Belgium.
Yves has 26 years of experience working in sales, marketing and general management roles with a track record of bringing “value solutions” to the market. He has extensive experience in both B2C and B2B markets with several publicly traded US-headquartered companies.
Yves started his career at Procter & Gamble as a sales representative in 1989 and remained with the company until 2005 (other than one year at the Coca-Cola Company in a marketing function). During these years he had several sales and marketing roles with increasing responsibility in the Benelux region and at the European level, and built experience in several B2C markets: laundry care, home care, beauty care, paper products and beverages. He led teams in both Global Business Units and Market Development Units.
In 2005, Yves shifted to a B2B market by joining the Tennant Company, a leading global manufacturer of cleaning equipment as Marketing Director, Europe. He became General Manager Europe in 2007 and was appointed Vice-President EMEA and Managing Director Global City Cleaning in 2011. At Tennant he was credited with turning the EMEA business into a profitable unit for the first time, the revision of the EMEA strategy leading to the divesture of the non-core and non-profitable City Cleaning business and the identification of acquisition targets to create scale in the region.
Yves holds a Master’s in Applied Economics, with a specialization in Marketing from the VLEKHO business school in Brussels and speaks four languages.