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Diversey's Ryan Greenawald discusses the benefits of robotic floor care machines and what features to look for when purchasing a hands-free helper for your facility.

Stephan Phang at Sealed Air

One of the greatest public health challenges facing the developing world today is hygiene. More than 2.5 billion people worldwide lack proper sanitation. And at Diversey, we create solutions to protect and care for people every day. Our commitment to hygiene and sustainability is why we created Soap for Hope, an initiative that salvages soap slivers from hotels and transforms them into new soap bars. With programs in 40 countries, Soap For Hope provides access to hygiene for communities in need.

From the moment guests walk through the front door of your restaurant, they are looking for a clean, visually-pleasing environment. As an operator, your commitment to creating a superior dining experience is reflected in the gleaming surfaces of the dining, kitchen and restroom areas. But clean surfaces alone may not be enough to protect your brand.

Good branding increases the value of a company; it provides employees with a purpose; and it instills in customers a sense of trust.  Branding improves recognition: the logo should be simple enough to be memorable, but powerful enough to give the desired impression of your company.  A brand is a story that creates trust: emotional reactions to powerful stories are hardwired into our brains, and those reactions are very real influencers.


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